Cut the Bull

This guide will take you through the power of storytelling in marketing and sales, including how to apply it to your own strategies. “Don’t tell me the moon is shining; show me the glint of light on broken glass.” –Anton Chekhov Marketing and sales go hand in hand. You can’t have one without the other. But, to reap success i...

Within this guide, we will be taking you through why your Facebook Ads may not be working, highlighting the four most common set-up mistakes to avoid. Facebook currently has over 2.8 billion active users, making it a great place for businesses to focus on their marketing efforts. However, 62% of small business owners say their Facebook Ad cam...

In order to keep up with consumer habits and trends, the world of marketing is forever evolving. But, just because you may be spending more time (and budget!) on contemporary communication methods, doesn’t mean you should forget about the traditional ones. In this particular case, email marketing. Widely considered an ‘old school’ means of co...

Over the years, it has become apparent that Google favours sites with fresh and relevant content. But, as Google’s algorithms get smarter and quality guidelines get stricter, many businesses are left wondering how they can tailor their websites to suit. This is where the beauty of a blog comes in. Blogs can benefit businesses of any size, in ...

As a marketer, Valentine’s Day is a holiday that you can’t afford to ignore; even if you hate it. There’s no denying that this celebration has become incredibly commercialised over the years, but if you have a product to sell, use this to your advantage. After all, Valentine’s Day is worth more than £450 million in the UK alone! With two-t...

It’s not always easy to update your social media profiles with fresh content, especially if your business doesn’t rely on product imagery. But, although it can sometimes be tricky to think of content inspiration, this doesn’t mean that you should give up all hope. With over 73% of businesses claiming that social media marketing has been effectiv...

Change is good, though and as we reflect on 2020 and how different the marketing landscape is likely to look in 2021, we think it’s safe to say digital marketing specifically will have a much bigger part to play in 2021.  It’s been a year full of unprecedented and unplanned events that have accelerated the digitalisation of many brands a...

How Important Will Digital Marketing Be in 2021? The ink is still wet on 2020 but right now, you’re probably planning out your 2021 activations and more importantly, trying to secure that all-important budget increase from the FD… *gulp*. We know that marketing is essential. In fact, if COVID-19 has shown us anything, it’s that a consu...

With the news being dominated in 2020 by the C-word, you’d be forgiven for putting that little thing called Brexit to the back of your mind. But as the year draws to an end and numerous vaccines look like they’re finally paving the way for some kind of return to the “new normal” the attention is back on the very large Brexit-shaped elephant in t...