What is PPC? Simply it means Pay-Per-Click. Instead of paying for your advertisement to be shown in a magazine or newspaper you only pay when someone clicks on your advert.

This is mainly determined by your budget and your industry.

The largest factor impacting PPC is your Strategy.

I have compiled a handy Excel document that you can use to quickly calculate the PPC and Conversion of your planned or completed campaign.
  • Category
  • Format
  • License
    Free to Use
  • Date
    10 Aug, 2020

Stasys Mitchell

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Pay Per Click

What affects your PPC Performance

Short answer is strategy.

Factors to consider when developing a PPC Strategy

What can I expect from my Campaign?

There are a lot of variables when it comes to your PPC advertising campaign performance in no particular order:

  • Your industry
  • Competition
  • Product / Service
  • Your Funnel
  • Landing Page Design
  • Targeting
YearCPCCTRConversion RateCost Per Conversion

Industry averages over the years as reported by Google

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