Pay Per Click

What is PPC? Simply it means Pay-Per-Click. Instead of paying for your advertisement to be shown in a magazine or newspaper you only pay when someone clicks on your advert. This is mainly determined by your budget and your industry. The largest factor impacting PPC is your Strategy. I have compiled a handy Excel document […]

2021 Social Media Holiday Calendar

It’s not always easy to update your social media profiles with fresh content, especially if your business doesn’t rely on product imagery. But, although it can sometimes be tricky to think of content inspiration, this doesn’t mean that you should give up all hope. With over 73% of businesses claiming that social media marketing has been effective […]

Best eCommerce Platforms for Small Businesses

Are you ready to take your business to the eCommerce stage? Read our checklist on :  here are some great ways to get your eCommerce business up and running, and it’s not a scary as you might think.  We’ve put together a little list and a downloadable resource with links in it for your steps […]

Best Free Tools for Marketing

Marketing can sound like such a scary term to some businesses. Is it a mystical art? What does it really mean? Where would I even start? So many questions, the really good news is there are hundreds of resources out there that are simple to use and highly effective.  Here at Slam we’ve put together […]